| Identifiers |
Name, email, phone, postal address, account ID, IP address, cookie IDs; Event Copilot email address; business contact details of Vendors, claim-flow businesses, and business prospects |
Directly from you; sign-in providers (Google, LinkedIn); automatically from your device; Stripe; advertising and analytics partners; public sources (claim-flow businesses); B2B data providers (business prospects) |
Operate the Platform and Event Copilot; Bookings; communications; security and fraud prevention; analytics; marketing and advertising; B2B outreach |
Account data: account life + 3 years; Event Copilot email (no account): 24 months after last use; device identifiers/IP in analytics and usage logs: 24 months rolling; in security and fraud logs: 3 years; prospect records: 24 months after last contact; unclaimed claim-flow records: deleted no later than 90 days after the first invitation email (suppression entries kept); business verification and claim records: 3 years after verification or account closure; newsletter addresses: until you unsubscribe, then kept on the suppression list |
Vendors and Event Hosts (Section 5.1); service providers (hosting, analytics, AI, email, SMS, phone, support); Stripe; advertising partners (Google, Meta, LinkedIn); legal authorities |
Yes — shared with Google, Meta, and LinkedIn (cookie IDs, IP address, and similar online identifiers, through their pixels and tags), and may constitute a "sale." Never Guest identifiers, claim-flow business data, or business-prospect data obtained from B2B data providers |
| Customer records (Cal. Civ. Code § 1798.80(e)) |
Name, phone, email, address; card brand and last four digits; payout-related records (Vendors) |
Directly from you; Stripe |
Payments, refunds, and payouts; tax reporting; support |
Contact details: account life + 3 years; card brand and last four digits (part of transaction records): 7 years after the transaction; payout and tax records: 7 years after last payout |
Stripe; tax authorities; service providers |
No |
| Commercial information |
Listings viewed, cart contents, booking requests, Bookings, cancellations, refunds, invoices, promo codes used |
Directly from you; generated by your use of the Platform; Stripe |
Bookings and payments; support; disputes; analytics; conversion measurement |
7 years after the transaction (identifiable health-adjacent fields excluded) |
Vendors you book (their own Bookings); Stripe; service providers; advertising partners (limited conversion events such as "checkout started" or "booking requested") |
Yes — shared (limited conversion-event data sent to Google, Meta, and LinkedIn); may constitute a "sale." Never Guest data or health-adjacent details |
| Internet or other electronic network activity |
Pages viewed, clicks, scrolling, searches, engagement time, marketing attribution (UTM tags and referrer), session replay recordings, Event Copilot interaction data |
Automatically from your device through cookies, pixels, local storage, and PostHog; analytics and advertising partners |
Analytics; usability; security; debugging; personalization; marketing measurement; advertising |
Analytics and usage logs and attribution: 24 months rolling; security and fraud logs: 3 years; session replays (form inputs masked; Event Copilot conversations, Platform messages, guest lists and other Guest details, and health-adjacent details not recorded): 90 days; Event Copilot interaction data: per Section 6 |
Analytics provider (PostHog); Google (Google Analytics and Google Ads); advertising partners (Meta, LinkedIn); hosting and security providers (including Cloudflare) |
Yes — shared (browsing activity collected by the Google Analytics, Google Ads, Meta, and LinkedIn tags); may constitute a "sale." PostHog product analytics and session replay data are not sold or shared (PostHog acts as our service provider) |
| Geolocation data (approximate) |
City, region, and country derived from IP address; browser time zone |
Automatically from your IP address and browser |
Showing nearby Vendors and correct times; analytics; fraud prevention |
24 months rolling |
Analytics providers; advertising partners (approximate location derived by them from IP address) |
Yes — shared (approximate location, derived from your IP address by advertising partners); precise geolocation is not collected |
| Audio, electronic, visual, or similar information |
Profile photos, Listing images and videos, review photos; photos taken from a business's own website for an unpublished draft listing; call recordings |
Directly from you; public business websites and profiles (claim-flow drafts); phone calls |
Displaying profiles, Listings, and reviews; preparing draft listings; customer support; quality assurance |
Profile and Listing content: account life + 3 years; unclaimed draft photos: deleted no later than 90 days after the first invitation email; call recordings: 12 months |
Hosting and content-delivery providers (including Cloudflare); Event Hosts and the public (published content only); phone and voice providers |
No |
| Professional or employment-related information |
Business name and type, job title, company, licenses, permits, certifications, insurance details |
Directly from you; public sources (business websites, registries, and profiles); B2B data providers |
Vendor vetting; Listings; claim-flow drafts; B2B outreach |
Account life + 3 years; prospect records: 24 months after last contact; unclaimed claim-flow drafts: deleted no later than 90 days after the first invitation email |
Event Hosts and the public (published Listing content); building/venue management (certificates of insurance, Section 5.7); service providers |
No |
| Event Copilot content |
Event descriptions, prompts, preferences, and the plans and recommendations Event Copilot generates; the email address used to receive a plan |
Directly from you; generated by Event Copilot |
Providing Event Copilot; emailing your plan; support; improving our AI features (subject to the Section 4.3 opt-out) |
No account: 24 months after your last use; with an account: 24 months from creation in identifiable form; then deleted or de-identified (Section 6) |
AI model providers (service providers); hosting providers; email delivery providers (to send your plan); PostHog (session replay, for the look-back period only) |
No |
| Inferences |
Event and vendor preferences derived from your searches, cart, and Event Copilot use; advertising audience membership |
Derived internally; advertising partners |
Personalization; recommendations; advertising |
24 months rolling (Section 6) |
Service providers; advertising partners (audience membership) |
Yes — shared (audience membership used for advertising); may constitute a "sale." Never derived from Guest data or sensitive personal information |
| Sensitive personal information |
Account log-in and password; Vendor taxpayer identification numbers (SSN or EIN) and bank-account details — collected and held by Stripe through Stripe Connect, with EIM receiving only what Stripe makes available for payouts and tax forms; contents of Member-to-Member messages (because we are not the intended recipient — Civil Code § 1798.140(ae)(1)(E)) |
Directly from you; Stripe (payout and tax-form data) |
Account security; payouts and tax reporting; delivering messages and the scanning described in Section 4.6 |
Credentials: account life; message contents: account life + 2 years; tax and payout records: 7 years after the last payout (Section 6) |
The Member you message (the intended recipient); hosting and support providers; Stripe; tax authorities (tax identifiers only); PostHog (session replay of message contents shown on screen, for the look-back period only) |
No |
| Sensitive personal information — health-adjacent details (consumer health data); also characteristics of protected classifications (disability, religion) |
Dietary restrictions, food allergies, accessibility needs, skin-sensitivity or product-allergy notes for beauty services, and religious meal requirements of Event Hosts and Guests |
Directly from you (including in Event Copilot); from Event Hosts (about Guests) |
Only to fulfill the Booking (communicating requirements to the booked Vendor), to generate Event Copilot recommendations and plans when you type such details there, and support |
Life of the Booking + 1 year, then deleted or de-identified; in Event Copilot conversations, deleted or redacted no later than 24 months after you provided them (Section 6) |
The booked Vendor(s); building/venue management where needed for logistics; hosting and support providers; AI model providers (Event Copilot inputs only); PostHog (session replay, for the look-back period only) |
No — never sold or shared |
| Guest information |
Guest names, contact details, and guest-list entries provided by Event Hosts, including service-specific details such as passenger names and pickup addresses, kit shipping addresses, and children's first names and ages (Sections 3.2 and 9) — ages are also a characteristic of a protected classification |
From Event Hosts |
Only to fulfill the Booking and support |
Per the booking-records row in Section 6; privacy-request records as stated there |
The booked Vendor(s); building/venue management where needed; service providers; PostHog (session replay, for the look-back period only) |
No — never sold or shared (Section 9.4) |